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Innis & Gunn Makes Its Mark on the US With a Beer Brewed With Truth Serum

August 30th, 2016 by Sierra Madre Weekly

 

During a phase in which the country’s interest in the political sphere is at an all-time high, Smoke & Mirrors could not have come at a more appropriate time. - Courtesy photo

During a phase in which the country’s interest in the political sphere is at an all-time high, Smoke & Mirrors could not have come at a more appropriate time. – Courtesy photo

 

Company Sends Samples to Leading Presidential Candidates

By Terry Miller

Sometimes – every once in a while – an email really garners extra attention from this desk.

We love metaphors: thus was the case when I opened an email from a Scottish company that purports to add truth serum to their new beers.

I really thought they were kidding. They are not!

Intrigued, I read further and found out they recently sent bottles to Hillary Clinton and Donald Trump, in the hope that their beers may bring back some honesty to the American political arena, which has been somewhat bad-tempered and full of untruths, to say the least.

Just as Superman told us “Truth, Justice, and the American Way … ” This Gaelic Brewer insists that politics, if drunk properly (i.e. Smoke and Mirrors beer), will bring back honesty to a nation deeply wounded by partisan rhetoric and hate-filled speeches.

Independent Scottish brewer Innis & Gunn is bringing its traditional Scottish straight-talking honesty to Americans with a bang; with the launch of the world’s first truth-telling beer. The limited edition beer, “Smoke & Mirrors,” will become more than just a metaphor for deception, as it’s brewed with a truth serum to ensure no lies will pass the drinker’s lips after the first sip.

Smoke & Mirrors has been brewed on Innis & Gunn’s home soil in Scotland, using the brewer’s innovative Oakerator™ (their own invention used to oak-age beers, similar to a coffee percolator). This particular brew includes Innis & Gunn Original and three natural ingredients, each which aid the truth-enhancing process:

– Licorice root – aside from giving the brew a unique and interesting flavor profile, studies
show that over a prolonged time, licorice helps keep mental skills sharp and improves cognitive functions. No excuses for a hazy memory.

– Mullein – commonly used during the brewing process, mullein is also a natural relaxant
that encourages open and honest behavior.

– Vine essence – this ingredient is for people who know their own minds and are certain of their ability. It helps the drinker to inspire or lead people, without force.

During a phase in which the country’s interest in the political sphere is at an all-time high, Smoke & Mirrors could not have come at a more appropriate time. Coming from Scotland, a nation that has recently faced months of political uncertainty and mistruths, the brewer can relate to the American people during the run-up to the presidential election.

As a result, it has sent bottles of the new brew to presidential candidates Hillary Clinton and Donald Trump, reminding them of the importance of truthful campaigning as they battle it out to become the country’s next leader.

Dougal Gunn Sharp, founder and master brewer at Innis & Gunn, said: “Scotland is a straight-talking nation and we’re looking forward to bringing a little part of our Scottish candidness over to the States, along with our most innovative brew to date, Smoke & Mirrors.”

Dougal continues: “At Innis & Gunn, we’re committed to pushing forward the boundaries of beer innovation; experimenting with new brewing methods and flavor profiles. Our latest beer has been brewed especially for the American people and demonstrates how beer can be so much more than just a drink. Through Smoke & Mirrors, we have the power to open up a more real, more honest world.”

P.S.: The brewery is also extending a few samples to the editorial team here at Beacon Media, so you can expect many more honest to good stories in the coming weeks.

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